WHOLESALE & BRAND STRATEGY CONSULTANT

MESSALINE MAUNIER

Shaping growth strategies that build lasting brand value and reach.

WHOLESALE & BRAND STRATEGY CONSULTANT

MESSALINE MAUNIER

Shaping growth strategies that build lasting brand value and reach.

01 — UNE EXPERTISE FAÇONNÉE PAR LE TERRAIN

Over 15 years working with fashion and lifestyle brands.

Over 15 years working with fashion and lifestyle brands.

Over 15 years working with fashion and lifestyle brands.

I have always been driven by the same belief: business development is about more than opening new accounts. It starts with a deep understanding of a brand, its identity, ambitions and environment.


Throughout my career, I have worked across the fashion ecosystem, from B2B platforms and trade shows to international business development and brand consulting. This breadth of experience has given me a 360° perspective on the challenges of distribution, growth and transformation.


Today, I work with brands through an approach that combines strategy, hands-on execution and a deeply human perspective. Every collaboration starts with listening, takes shape through dialogue and leads to concrete recommendations designed to build sustainable growth.


From platforms to brands.
WSN • LE NEW BLACK • RAKUTEN
LARUICCI • RAPPAZ • MAISON HIDEOUT


I have always been driven by the same belief: business development is about more than opening new accounts. It starts with a deep understanding of a brand, its identity, ambitions and environment.


Throughout my career, I have worked across the fashion ecosystem, from B2B platforms and trade shows to international business development and brand consulting. This breadth of experience has given me a 360° perspective on the challenges of distribution, growth and transformation.


Today, I work with brands through an approach that combines strategy, hands-on execution and a deeply human perspective. Every collaboration starts with listening, takes shape through dialogue and leads to concrete recommendations designed to build sustainable growth.


From platforms to brands.
WSN • LE NEW BLACK • RAKUTEN
LARUICCI • RAPPAZ • MAISON HIDEOUT

02 — WHAT THEY SAY

Recommendations

Recommendations

01

“Messaline is a highly experienced and attentive professional. Her advice is clear, well structured and grounded in deep industry knowledge. Every session is packed with practical, valuable insights.”

Sari YOKOBAYASHI-RASINGER
Founder & Creative Director at MAISON MIYABI Paris
December 12, 2025

02

"She has a great network of contacts and is very professional in her approach and dedication to her work."

Sébastien GIBERT

Founder at HIDEOUT

November 30, 2025

03

“She knows how to keep her focus on tomorrow’s strategic vision while staying hands-on with today’s operational realities.”

Sébastien GARNIER
B2B Marketplace Director – WSN/COMEXPOSIUM
March 14, 2024

03 — BEFORE ANY STRATEGY, UNDERSTAND

Understand before advising.

Understand before advising.

Every brand has its own story, identity, ambitions and constraints. Before making any recommendations, I take the time to understand what has already been built, the decisions that have been made and the objectives that will shape the next steps. This immersion allows me to develop pragmatic recommendations that reflect the reality of the business and are designed to create lasting value.

Because there is no universal strategy. Only the right strategy.

In a constantly evolving industry, brands face multiple challenges: distribution, international expansion, digital, retail, trade shows and changing consumer behaviours.

In a constantly evolving industry, brands face multiple challenges: distribution, international expansion, digital, retail, trade shows and changing consumer behaviours.

04 — FOUR KEY AREAS, ONE SHARED AMBITION

Four key areas to support your growth.

Four key areas to support your growth.

01

Business Strategy

Define a clear vision, build a roadmap and develop a business strategy aligned with the brand’s ambitions.

EXPERTISE — Business Strategy · Positioning & Distribution · Go-to-Market · B2B Development · Business Models · Interim Management

02

Business Development & International Expansion

Build a selective distribution network, identify the right partners and support expansion into the most relevant markets.

EXPERTISE — Wholesale · International Expansion · Account Development · Department Stores & Concept Stores · Strategic Partnerships

03

Omnichannel & Digital Ecosystem

Build a cohesive strategy across retail, wholesale, e-commerce, marketplaces and digital tools to deliver a seamless and effective brand experience.

EXPERTISE — Retail · Wholesale · B2B Marketplaces · E-commerce · Customer Journey · Digital Ecosystems

04

Trade Shows, Showrooms & Strategic Connections

Turn every event into a growth opportunity through a comprehensive approach combining preparation, business development, strategic introductions and opportunity follow-up.

EXPERTISE — Sales Preparation · Trade Show & Showroom Strategy · Buyer Development · Strategic Introductions · Follow-up & Relationship Building

05 — SHARING KNOWLEDGE

Sharing real-world experience.

Sharing real-world experience.

Alongside my consulting work, I teach at fashion, luxury and business schools, sharing a practical perspective on business strategy, retail and brand development.


My courses are designed to connect strategy with operational realities and evolving market dynamics.

IFA PARIS
Fashion Business · E-commerce · Showroom & Planning


PARIS SCHOOL OF LUXURY
Retail · Merchandising · Luxury Business

Courses · Workshops · Juries · Guest Lectures
For academic collaborations → Get in touch

06 — CONTACT

Let’s talk.

Let’s talk.

Every project is different. Let’s discuss your challenges, ambitions and how I can support you.


Paris, France
Projects in France and internationally